That’s where I saw the sneakers, tucked between photos of last night’s outfits and this morning’s bagels: futuristic, baby pink, and a new arrival, according to the ad. It was July 2018, and I was mindlessly tapping through Instagram updates while waiting to meet friends for lunch.
I’ve made many impulse purchases in my life, but the first one that I found genuinely unsettling was a pair of Nike VaporMax sneakers.
